Thursday, March 1, 2012

Viral.. Social Media for the Church

Web 2.0. Social Media. Crowdsourcing. Viral Marketing. All big buzzwords in this time and age. "The gospel is nothing without relationship. And no one gets it like the Google Generation." Do you agree or disagree? I believe that this is very true. New technology and digital media helps extend the reach of the gospel by providing another medium and another demographic. Music is one way to reach out to people, kind actions are another, but the newest trend is to combine everything together with the help of Google, Youtube, Facebook, Twitter and other social platforms to bring together people. From the Bible on the smart phone or tablet to groups on Facebook, viral marketing has been proven a success. But now, the big question is, can one maintain a relationship with God through the use of all these technologies?

Today, many schools are extending their reach by offering classes online and later MIT pioneered the OpenCourseWare method where people can peruse content from its classes. Most recently, the new trend from UC Berkeley and Stanford is to deliver actual classes to hundreds of thousands of people at once for free. Learning has become crowd-based and free. Likewise, could traditional brick-and-mortar churches do the same? That is a question for you to answer. "Viral" is separated into six different parts. First, there is a discussion about where we stand today, then it is all about Twitter, Google, the iPhone and Facebook. Last but not least, the author discusses the culture of this new revival.

I'd like to invite you to read an excerpt of the book here:

Disclaimer: I received this book for free from WaterBrook Multnomah Publishing Group for this review.

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